Primary audience:
Our primary audience is 15-22 year old females. This is due to the female lead which they would aspire to be. We are focusing our video on this age group as we are including influences that they would understand and be able to associate with the references. We are also including concepts that this age group would like so they would enjoy watching the video.
Secondary audience:
Our secondary audience would be males aged 15-22 and rock fans. As our music is rock then people who like music from the same genre would listen to it and enjoy it. Since we are aiming it at the age group already then there will also be males who enjoy the video and the music even though it has a female lead, since they can aspire to be one of the males in the band.
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