Website Research - Creating Synergy

Whilst researching websites similar to our band we saw that a lot of them had a very synergistic campaign online to make it stand out and to allow audiences to remember their website clearly and to be able to distinguish it. It also helps the audience to familiarise themselves with the band and they can recognise their brand in multiple places.

For example we looked at Evanescence's website:

The homepage has a consistent purple colour scheme running throughout it. The above picture shows the website's banner. Then the next picture is the rest of the website:

The use of the same colour throughout keeps the website simple yet appealing which is what we hope to achieve on our website too. Our music video has three prominent colours during the performance: red, blue and purple so we hope to use those colours to signify band identity in our website. For example, the drummer has a red backlight in the performance so if we use red on the website we could make links to the drummer and this would be a part of his constructed image.

Another thing we noticed was that there is a consistent font on their website:

This keeps it simple and consistent. The chosen font is easy to read and bold. We plan to use the same style of font on our website.

What we found interesting on this website was the use of themes. The main purple homepage background was 'glittery' and gave the impression of stars. This theme is similarly used on their merchandise page:

Here it is a blue, night sky dotted with stars. They have kept up this theme of stars and light as it matches their album theme and cover too:

This taught us that we should make strong links between our album and website appearance wise as it allows the audience to draw links. It is clear that the website is promoting the album.