Social media and Interactivity in Websites

There are various techniques that websites include to interact with the audience. This is so the audience is able to have a connection with the band in some way. Through research onto websites the main ways in which music video websites are interactive are ways in which you can connect through social media and purchase merchandise in an online store page. Below are some of the screenshots from some of the websites we looked at and how they show interactivity.


Interactivity through Social Media and Links

On all the websites, there were various links to Facebook and Twitter and in some cases YouTube channel links,Google plus links and more.

Social links on each website

Screenshot from Paramore's website that shows links to each social media page and to youtube channel.

Screenshot from The Script's website showing many links including google plus and Itunes.

Screenshot from Train's website. Loads of different social media links and other ways to interact such as by listen or purchasing music on Spotify and Itunes





Interactivity through Store

Every music video website we had a store which sold merchandise about the band, which provides a sense of connection between the band and the audience. However some websites sell different styles of merchandise than other others depending on what style the band had.

On the left hand side above you can see a website screenshot of merchandise from the Paramore website and on the right hand side above you can see a website screenshot of the Train merchandise page. 

Paramore's merchandise had a wide range of different types of merchandise such as T-shirts the most standard form of merchandise, but also more unique merchandise such as the still into you necklace and 3 Bars Patch show in the picture.

Train's merchandise was far less unique, focusing just on one type of merchandise- clothing, and specifically T-shirts. As train are quite a popular band with a wide audience ranging from adults to children the merchandise available is quite simple and bought by a wide range of people just like the wide audience range.  

The merchandise for The Script is varied like Paramore's but is unique in that the merchandise as lots of visual connections with the band through the pictures it uses. The script band members are very popular as well as the music.


Interactivity through extras

In addition websites include lots of extra content on their websites in the form of videos and pictures, some of the websites also had options to join and create an account for the website. By having using this feature it creates further interaction by the audience being able to comment on the post made on the website.

Above is a screenshot of the extra videos you can watch on The Script's website. There are many different images on the website and a newsletter page.

This is a screenshot from Train's website showing the option given to sign up and become a member, and showing how you can join discussions of different post throughout the website.

This is a screenshot from Paramore's website of some of the extra pictures related to the band. The option is given to also post your fan photos to create further interactivity with the audience. Like on Train's website you are also able to sign up and create a user account. This is shown in the top right in the red circle.