Evaluation Question 1: In what ways does you media product use, develop or challenge forms and conventions of real media products?

Our music video is a 50/50 narrative to performance. We chose the Rock genre for our song, and played it as a three-piece band. For inspiration we used Paramore and others which I will go into detail about later on. When creating our media product we researched the forms and conventions of real media products and then decided how we would use them in our music video. We decided we would have to conform to a few conventions of the rock genre to make sure our product was recognisable and liked by the genres' fans, but we also felt we had to develop and challenge come conventions to make our video stand out and hopefully change the genre to make it better in the future, like having a female lead singer who isn't sexualised.

Goodwin's Theory:

 We followed Goodwin's Theory as this is the backbone of a music video so we showed strong links between lyrics and visuals to emphasise the songs lyrics and there meanings. We also used complimentary and amplificational links between the music and the visuals to create a more exciting feel to the video. We want to develop the genre by not sexualising or objectifying the female character as we don't want to have objectified women as a convention of the rock genre.

Above is a Prezi explaining the forms and conventions in our video. Use the arrow buttons to navigate and the bottom right button to use full screen.

Directors Commentary:

This is our directors commentary where we go over our video from our perspective.

Website:

On our website we needed to have clear navigation to give ease of use for the audience so they could access everything with ease. We used large simple buttons on the header to make it obvious how to access all the parts of the website. We followed convention with the sections by including band member profiles, a gallery of photos for the band and an interactive section where the audience can connect with the band. This section connects to social media and also makes it able for audiences to purchase band connected items. This makes the audience feel they are receiving extra content from the band and seem like a more dedicated fan so they feel closer and a stronger connection to the band itself. We also have our band name in large font at the top of the screen in front of a large picture of our band to emphasise the connection between them. It also creates synergy with our video as it is the same word design as is on the drum kit in the video. This picture is shown on every page of the website as we are a new band so we need to maintain a strong band image.

Album Cover:

Our album cover includes the album name in large predominant white letters which is the convention of debut albums along with the band name in white letters that makes it stand out but the album name is still more eye catching. The title was to do with how we are a new band and that we are rising to the top. We also include a mysterious background that I made using multi-layered contrasting. This gave the sense that we are new and unknown but have a lot to offer that we have not shown yet. We also kept convention by having all the band members as the main image on the front cover but also had more images of band members on the inside as well. We are all looking up to create connection between the image and the text as we feel that we are ascending and a looking forward to were we are rising to.

Overall we wanted a product that challenged conventions and didn't just want to copy what has been done before. By having a strong narrative in our debut music video, we felt this would make us stand out.