Evaluation Question 4: How did you use new media technologies in the construction, research and planning and evaluation stages?

We used a range of new media technologies in all the stages of our project. This helped us in many respects and often saved us lots of time using certain programs to help us. In pre-production we used multiple web tools to help us with research. We used sites like Wikipedia and Youtube to help us find out about the genre and other videos to give us inspiration.




To communicate in our group we used Skype to live chat and bounce ideas off each other while also being able to work on other things at the same time. As seen from the image we could discuss things then research them, and then call back and find out what we discovered. This was very useful due to the fact that when we met in person we would give each other things to research and then meet the next day to discuss what we found out where as with Skype we can "meet" again within half an hour or so saving us lots of time. We also used Adobe Premier Pro and Photoshop to create video representations and images to help us with coming up with ideas and choosing what to aim for in our production stage.

We used the Sony HVR V1E in our performance shots. We chose this specific camera over our other choices due to the fact it had a larger sensor, auto focus for fast paced shots and shoots HD. As our performance used lots of quick pans and movement, we needed a camera that wouldn't blur it so the V1E was a perfect choice for us.







We used the Cannon 5D Mark II in our photo-shoot. We needed a high quality DSLR camera for this to give us high customisability with lenses and settings. This gave us more possibilities with our shots and also meant we could create effects to aid us in our computer editing stages. We used this to shoot our the shots for our Digi-pack.






For our band we created multiple social media platforms so we could reach as wide an audience as possible. We created a Twitter account for our band so our audience could stay up to date with all our latest events. We also created a Facebook account to share things with our fans and also spread our marketing through it. This is a very effective way of reaching our target audience as these are the platforms that their age group uses. To create synergy with all our platforms one can always find a like to our Facebook and Twitter pages on any Web 2.0 platform that we used, like on our website for example.



For our website we used Wix.com to create our fully operational website HUB. This is a flash based website which meant it was fairly simple to navigate and create what we wanted. It also meant we were able to link in many interactive elements from separate websites to increase the accessibility of our website. There were still many functions that Wix restricted that we would have liked to use, such as changing the layout and colour of buttons. Even though there were some downsides overall, it was very useful to use a flash based programmer as it meant we could directly link to social media sites like Twitter.




For our album cover we included a QR code which links the user to the bands website. This increases the interactivity of the album and makes the audience feel more involved. We could also include exclusive content on this code which would lead to exclusive gratification for the audience that buy the album and for them to feel much more precious and in the loop.





In the evaluation stage I used multiple multimedia software. Once our products were made, to get audience feedback, I used online survey websites like SurveyMonkey.com. This made it easily accessible for people to fill out my questionnaires and poles to see there opinions on our products. This meant that I could collect data from hundreds of people at the same time and have all of the data laid out clearly in seconds, where as without this if I had had to do it by hand it could have taken hours.


Overall technology helped massively to improve the aesthetics of our product and giving it a much more professional look. It also saved lots of time which led to producing a lot more than would have been possible without it.