Evaluation Question 2 - How effective is the combination of your main products and ancillary texts?

The main aim of our entire campaign and 3 products was to promote a brand, therefore consistent branding of The Defiance was very important. Our overall media product had to have synergy between all 3 texts in order to do so. We had to consider what connections and links to make between the 3 products in order to keep a consistent but not repetitive brand.

Venn Diagram demonstrating synergy between the different parts of our media product. Created on gliffy.com

"The Defiance" logo

After researching various fonts, we noticed that rock bands tended to have mostly black logos, but with an immediately recognisable font, that was consistent across all their products.

Colour schemes/ Band characters

A shown in the diagram, each member of the band had their own colour in the music video to connote their "character" or personality in the band. We tried to keep their  individual personalities similar across all 3 products in a range of ways, not only using the colours, but other techniques as well.

Please refer to this image when mentioned below

Blue is typically used to connote a cool calmness, therefore the drummer was dressed quite simply, with a laid back hairstyle. He is different to the other members and this shows through his biography on the website as well, and the promo shots (shown in Daniel's bio below), both on the website and on the album inside panel, where he has relaxed and natural poses.

We played on the obvious of purple being a combination of red and blue, to demonstrate that the lead singer was the "glue" of the band. The idea of her was that as the only female member, and lead, she pulled together and completed all the members and the music. Furthermore, the purple was the best choice between red and blue back lights for aesthetic value as well. The promo shots (shown in Shobnam's bio below) display her as a quirky and fun character, and an integral part of The Defiance.

Red usually connotes passion and danger. The guitarist was intended to have an eccentric and energetic type of personality. Through the music video, we see enthusiastic strumming, and head-banging at points. Moreover, in the promo shots (shown in Aidan's bio below), Aidan has typical rock-star poses such as the "rock on" hand gesture, and the jumping pose. He is the "crazy" one, as we liked to call him.

Themes and messages

Through the title of our album "Ascension", the song titles, our debut music video storyline, and website biographies, we had one main message: Don't give up. 

Our original post of the album song titles.

These are the biography images on the website. Each character has their own personalities as seen in the rest of the pictures, but the pictures are edited similarly, thus connecting them together.

However not all of our campaign worked together in synergy.

Inconsistency

We started with the intention not to be repetitive, and to keep our identity fresh, however realised that this causes discord within our media product and confusion as to our band logo and identity. It almost looks like a completely separate brand, and therefore contradicts what synergistic marketing or promotion of a brand is used for. The next post underlines why this is an issue regarding the audience.

Overall, the message is fairly clear to the audience (As outlined in Question 3), therefore we were somewhat successful in our presentation of the 3 products. However, in order to fully understand whether our campaign was successful, we required some audience feedback, which is discussed in the next question.