Evaluation Question 2: How effective is the combination of your main products and ancillary texts?

We tried to make all of our products synergise with each other to make sure there was a clear connection between them to give our band a really strong band image. This means that audiences can recognise our band through our ancillary texts and thus stay in the loop with the information and events that our band has.

Synergy in Branding:


Fireflight are a band that we took a lot of inspiration from as we did use their song. They have a strongly synergistic campaign as they have their logo all over their media products. It is on their website, album and on their iTunes. They use the same fonts for their writing on all of their platforms.They also use the same black and white colour scheme for all of their platforms including their videos.

As one can see on our three platforms, we had our band name as a dominant part in all of the pieces. On our website we have the name in very large font in front of our banner. In our video we have the band name in the same font on the front of the drum which is shown multiple times throughout the video to anchor it in the audiences minds. We also have the band name in a different font on our album cover to create a clear connection to the album title which made it more appealing while still synergising with our other platforms.

Other synergies that we used were the colour scheme between the video and the album cover where they both have that light blue eerie light. The band members are in the same costume in the website banner and the album cover. We also use the same font on our website banner and our video. This shows how all three platforms are connected which creates our well flowing synergistic campaign.

Themes:

In our individual band performance shots we had an individual colour scheme to represent each of our band personas. The purple of the singer connotes the fun, exciting and quirky nature of the singer while still being crazy and being a calm and cool colour too. The red for the guitarist represents his more playful and crazy nature, him being the more playful and energetic member of the band. The blue of the drummer connotes his calm, cool and collected persona.

We continued to anchor our representations through our website using both our photos and our profile pages. We used the photo shoot photos to further explain our bands persona so their actions in the shots represented their personalities. The meet the band section allowed us to go into detail about our selves so we could have one true anchored personality for our band members to our audience. Each profile discusses our hobbies and how we came to where we are today. Below is the detailed image of each of our band profiles.

Click on the images to enlarge and then click again to change image. Once finished press the cross in the top right.

Ineffective:

With our band name, we chose a font which we put in our video and also on our website. This was supposed to be our synergistic point across all our platforms but when I made our album cover the font we decided didn't look good so I decided to change the font to match the album name. This made our album cover look much better on it's own but slightly damaged the synergy in the our campaign. If we had more time, I would completely redesign our whole digi-pack. This would keep our campaign consistent and make it have a better appeal and connection across all of the platforms.


Overall we felt it was quite successful with our combination of our products. They combined and synergised nicely but to confirm this we used audience feedback which is discussed in question 3.